CANCER survivor Majella O'Donnell is the latest face to jump aboard the 'no make-up selfie' campaign, which has helped to raise more than €650,000 for charity.
Majella, the wife of singer Daniel O'Donnell, was diagnosed with breast cancer last year and underwent a double mastectomy.
"I hope I don't make a big boobie and post something I didn't mean to post!" she wrote beside her photo.
A host of other well-known Irish celebrities have contributed to the campaign, including former 'Love/ Hate' actress Susan Loughnane, model Holly Carpenter and broadcaster Norah Casey.
Actress Leigh Arnold, former 'Celebrity Apprentice' star Emma Quinlan, RTE presenter Blathnaid Treacy and Sile Seoige have all shared pictures. Organisers are now confident they will reach the €1m mark.
"Having well-known faces and celebrities tweet pictures of themselves gives the campaign a second wind," Chief Operating Officer of LIKECHARITY John Kyne told the Irish Independent.
"It's also a great equaliser between everyday people and glamorous celebrities. Everyone puts their vanity aside to support a good cause. We are confident we will raise over €1m."
Mother-of-two Majella has been prominent in her support for the Irish Cancer Society (ICS). She raised €600,000 for the ICS when she shaved her head live on 'The Late Late Show'.
Sile Seoige, who was diagnosed with thyroid cancer in 2012 and spent six months fighting the illness, described posting the 'No make-up selfie' as a "scary but liberating" experience.
Others who feel slightly less confident are choosing to cake on foundation and post '#badmakeupselfies'.
Broadcaster Maia Dunphy shared a less than flattering shot of herself with far too much rouge and lashings of mascara.
However, these campaign "off-shoots" are welcomed by the ICS.
"We want people to hijack the campaign and make it their own. There have been 'No Make-Up Groupies' and lots of photos of men with make-up on. Anything that carries the campaign forward is welcome," he said.