While most exercise enthusiasts are out of bed at daybreak to fit a workout into their schedules, Team BSN athlete Rich Froning surfaces at 8.30am. Still, as a professional CrossFit athlete, he manages to sometimes fit a staggering five workouts into his day.
Little wonder that he has been crowned the Fittest Man On Earth at the World CrossFit Games three years in a row.
For the uninitiated, CrossFit advocates a mix of aerobic exercise (sprinting, rowing, jumping rope), gymnastics (bodyweight exercises), and Olympic weightlifting. Think a high-intensity, high-movement and varied workout that demands serious exertion.
The CrossFit lifestyle typically demands six hours of daily training, clean diets and plenty of sleep, meaning that it's largely the preserve of the intensely fit and seriously dedicated.
In 2007, the CrossFit Games were launched. And with $250,000 (€184,667) prize money now in the offing for the first-placed man and woman, CrossFit has become one of the fastest-growing spectator sports in the US.
Originally a fireman, 26-year-old Rich first entered the games in 2010 and took poll position in the three years that followed. During the 2012 regionals, Rich reportedly commented: "This is kind of a rest day for me".
'It was really tough, but it wasn't as tough as what we're used to," he explains down the phone from his home in Tennessee. "Don't worry, it got a lot harder later on!"
Cometh the final, and the games can be as unpredictable as they are gruelling: "We've an idea from past things what to prepare for, but they might throw out what we've never done.
"This year, for example, we had to row a half-marathon, after swimming with a chain for an hour-and-a-half. That was miserable . . . probably one of the worst physical things I've done in my career."
We are talking ahead of Rich's visit to Dublin on October 5, when he will hold a seminar to speak about his CrossFit successes.
Even while travelling the globe as a motivational speaker and ambassador for CrossFit, he manages to keep on top of his punishing fitness regime.
When asked if he will adopt a 'when in Rome' attitude and imbibe some Guinness while he's here, Rich lets out a laid-back laugh.
"We'll see," he says. "Whatever's on the agenda! It's tough (travelling), as it's not like being at home where I can get everything done. You make the best of it and try not to get frustrated with things you can't control."
And, despite being a seasoned speaker, he is still apprehensive. "It's as far out of my comfort zone as is possible," he admits. "I'm very confident physically, but not speaking wise."
The more you speak with Rich, the more it becomes apparent that he happens to be an unass-uming Southern boy with a simple life; an ordinary man, if you will, with an extraordinary passion for CrossFit.
Growing up in the Deep South (there is Irish blood on his mum's side), he was raised by parents who, while they didn't work out, advocated an outdoorsy lifestyle. His mother started CrossFit over the summer; his father is in the introductory class.
"We had a farm where I could get out and do stuff, and if we didn't, my parents found stuff for us to do," recalls Rich, a baseball star in high school and university.
"Baseball takes a lot of dedication, and there's always a ton of stuff you have to work on," he explains. "I also had a baseball coach who pushed us to the limits."
While working at the university and gaining his masters in exercise science, Rich began working at the fire department and began training people at the gym his cousin had recently opened. Thus, his love for CrossFit was born: something he describes as "the lightbulb moment".
It being the Deep South, where obesity levels are edging past 30pc (Tennessee has the fifth highest rate of child obesity in the country), getting Tennessee fit often feels like an uphill struggle.
"It gets frustrating," reasons Rich. "We coach people, and we try to help out, but some people don't want to be helped."
While his wife Hillary isn't a CrossFit enthusiast, Rich credits her with keeping him grounded and focused.
"She's very understanding. She's now okay with me sneaking out to the garage at 8pm for another workout because I do what I need to do. I don't have kids yet, but in training, I see that I'm providing for my family, and we're putting money away so that we can have kids some day in the future."
These days, Rich has scaled his workouts back to "two to three a day", heading to his local gym and training with a group of friends, before getting another workout in after lunch.
Because CrossFit demands it, he alternates between short, fast workouts, heavy workouts and long, slower workouts. It all hints at a rather ascetic lifestyle, but Rich is the first to admit his diet is anything but.
'I like to eat," he states. "If I'm hungry, I'll eat it. There's no method to the madness. Post workout, I like plenty of peanut butter and whole milk. I'm not gonna go out and eat fast food every day, but I won't kill myself trying to measure everything or worrying about additives."
Currently riding high at the top of the CrossFit tree, and with his memoir, First: What It Takes To Win, now on the bookshelves, it seems that Rich has little else to achieve. There is, however, a physical feat that still daunts him: the Ironman and triathlon challenges – both less intense than CrossFit, but requiring more endurance.
"That's a really advanced thing that's way off in the distance for me. It's ridiculously hard. For now, I like to lift stuff and do a different bunch of tasks, but who knows? That all may change over the years."
Rich Froning, the only athlete to finish first at three CrossFit World Games, will be hosting a seminar in Dublin on Saturday, October 5. For more information go to BSN's Facebook page