Become the best at what you do
Times are tough and finally there seems to be light at the end of the tunnel. If the past few years have taught us anything, it is to become the best at what we do. Whether you work in a cornershop or run a big company, the reality is that it doesn't matter.
If you are the best at what you do and spend your time working towards that goal, you will always be in demand.
There are shops that I will go out of my way to visit because I know that the service is far superior to anywhere else.
Being the best doesn't mean being the most expensive, either – some personal trainers charged more than €100 in the height of the boom, even €150 in some cases. They are now out of business.
The lesson to take from this is to charge what you feel you are honestly worth – and if you are looking for a personal trainer, make sure you are getting value for money, rather than just buying into an image.