New Fairtrade Cadbury Dairy Milk bars are due in shops within days
The new dairy milk bars contain the fairtrade logo
Cadbury Dairy Milk launched its new Fairtrade-certified chocolate bars, becoming the first mass market chocolate to gain certification from the Fairtrade Foundation.
The move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.
Brian O’Sullivan, Commercial Director of Cadbury Ireland says, "I am delighted that Irish fans of Cadbury Dairy Milk will be able to enjoy the same delicious tasting chocolate at no extra cost in the knowledge that it is certified Fairtrade.”
The current value of Fairtrade chocolate sales in Ireland is €1.3 million. This move will add at least €13 million in sales. This compares with current Fairtrade coffee sales in Ireland of €14.6 million.
Fairtrade certified Cadbury Dairy Milk will continue to be produced in Ireland where Cadbury employs over 1,100 people.
- Online staff
