A NATIONAL media campaign to tackle cyber-bullying is going to be rolled out following the tragic suicides of several school children.
It is a key part of the Government's new action plan on bullying, which will have a budget of €500,000.
The new media campaign to tackle cyberbullying will be targeted specifically at teenagers. There will also be a new national anti-bullying website set up.
Education Minister Ruairi Quinn said that bullying was a scourge which could obliterate the nurturing environment that children needed to grow up in.
He said the issue of bullying could not be tackled by schools alone.
"The role of parents and the wider community is simply crucial in shaping the attitudes which emphasise the respect for others among young people," he said.
The deaths of several young people linked to cyber-bullying sparked a major Irish Independent campaign in recent months.