TV producer Elan Gale hit headlines worldwide when he live-tweeted an altercation on a plane with a woman named 'Diane'
The producer of the Bachelor live-tweeted an aggressive note-passing war between himself and 'Diane', the passenger in 7A. The stream of tweets quickly went viral with many applauding the man for standing up against an 'annoying' passenger.
His timeline included pictures of the notes that were sent back and forth between the two parties and the story culminated in Gale receiving a slap from the aggravated 'passenger'. His final blog post on the incident (entitled 'All The Hate Mail') claimed that the point behind the confrontation was to highlight people treating service workers badly. "I don’t care what’s going on with you: Don’t be rude to people who are doing their job."
Following the story going viral, he tweeted several times complaining about being 'publicly shamed' over the incident, stating 'A fun humorless publication asked me no questions but spent 2,000 words explaining that my biggest sin was not giving Diane's perspective'.
He tweeted a picture yesterday revealing the incident to be an elaborate hoax.
Despite the false nature of the story, however, questions have been raised about the way he interacted with the (false) woman, in particular in relation to her appearance. Several media organisations, including Huffington Post Women have asked if the encounters were "casually sexist". He had described the woman's appearance and used this to insult her. He also directed her to shut up and repeatedly told her to 'eat my d***'.
Gale made the admission in the wake of a black twist in the tale, just as a story emerged that Diane's 'sister' had written to media organisations to reveal that 'Diane' had cancer. The article has been amended in light of the news that it was all a hoax.
See our gallery below for some of the tweets between Gale and 'Diane' and let us know what you think in the comments below - genuis social marketing strategy or immature prank?