independent

Monday 21 April 2014

Ducati dealership recreates sexy photoshoot with male mechanics

A Ducati dealership in Portland has attracted attention online by posting a new ad campaign highlighting the absurd nature of 'sexy' motor shoots.

The pictures were a recreation of their original ad campaign featuring a standard female model format, complete with leather jacket, sexy poses and heels.

In 'Asphalt and Rubber', motorcycle blogger Jensen Beeler claims the publication "passed on running the photos" from the original campaign until "something interesting happened" when the dealer "did a follow-up shoot, this time with men from around the shop".

The photos have struck a chord online, with some viewers finding them hilarious and some finding deeper meaning about the objectification of women in motor sport.

At the very least, it shows originality and a good sense of humour from the dealership.

See our gallery of the pics above.

 

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