They’re not on a horse but you’re in for a treat with the latest instalment in Old Spice adverts.
The 'Smellcome to Manhood' campaign depicts moms lamenting the loss of their little boys to manhood: “I didn’t see it coming but it came in a can, now my sweet son’s sprayed into a man.”
Old Spice claim that “New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.”
It’s a different approach to their previous campaign featuring the hunky topless charmer 'The Man Your Man Could Smell Like' but it’s just as absurdly funny.
Clinging to cars, hiding behind curtains and popping up from the sand – these mammies are not happy to see their boys transform into men with the help of Old Spice.