World to go green on St Patrick's Day
Published 11/02/2016 | 02:30
Rome's Colosseum, Rio's Christ the Redeemer and Las Vegas's 'Welcome' sign are among dozens of global landmarks set to go green this St Patrick's Day.
Tourism Ireland announced its 'Global Greening' line-up for March 17, with new participants for 2016 including 7 World Trade Centre in New York, the Big Wheel in Paris, the light rail system in Addis Ababa and City Hall in Tel Aviv.
The Boston Red Sox baseball team will also wear green on St Patrick's Day.
The greening campaign is part of Tourism Ireland's €21.5m promotional drive to grow overseas tourism in 2016. Ireland saw a record 8.6 million visitors last year, with the Government aiming to grow that figure to 10 million by 2025.
"St Patrick's Day presents a unique and wonderful opportunity to promote Ireland worldwide," said Tourism Minister Paschal Donohoe.
Tourism Ireland estimates its promotional programme generates publicity worth over €10m each March.