Wednesday 26 October 2016

Differently Dublin: New video captures city as you've never seen it before

Capital adventure

Online Editors

Published 25/04/2016 | 02:30

There's more to Dublin than the city centre, you know - as this new video from attests.

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Whether it’s rock-climbing in Dalkey, sea-kayaking in Howth or kitesurfing on Dollymount Strand, the capital caters for adventure seekers too.

That's the message from, Fáilte Ireland's website promoting Dublin, which releases its latest themed video today.

Dublin attracts some 4.5 million visitors a year, but tourism boffins have expressed concern for the future prospects of the city's 'tiring' brand.

The capital suffers from an "acute" shortage of some 5,000 hotel bedrooms, Fáilte Ireland has said, with competition hotting up from other European capitals.

Last year, the city got a new brand and tagline - 'Dublin - A Breath of Fresh Air' - in an attempt to revitalise the image presented to potential visitors.

Part of that refresh is a new focus on the city's coastal villages, sea and mountains, which offer a host of surprising adventures - right on Dublin's doorstep.

Dublin Bay, which recently became a UNESCO Biosphere Reserve, is another focal point for the marketing push - a very different Dublin, indeed.

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