Thursday 19 January 2017

'Santa Line' - Ferry company changes its name for festive season

Ho-ho-holy rebrand

Published 11/11/2015 | 15:15

Stena Line is getting a Christmas makeover this year...
Stena Line is getting a Christmas makeover this year...

Stena Line is getting an early Christmas makeover, changing its name to 'Santa Line' across its European network.

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The ferry company, which operates in Scandinavia, the North Sea and the Irish Sea, has changed its logo to 'Santa Line' on its website (stenaline.ie).

In a publicity stunt, it also painted the word 'Santa' over the familiar 'Stena' on one of its Gothenburg-based ships (pictured above) this week.

Stena operates several routes out of Ireland, including Dublin to Holyhead, Rosslare to Fishguard and Cherbourg and Belfast to Liverpool and Cairnryan.

Earlier this year, the company discontinued its seasonal service, which had run on the HSS Stena Explorer, between Dun Laoghaire and Holyhead.

Fares are available from €89 single for car and driver over the Christmas period, according to Orla Noonan, Head of Travel, Irish Sea.

Stena is also introducing a festive 'Christmas Treasure Hunt' app, which customers can use to win prizes as they journey across the Irish Sea.

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