Withnail and Ireland: Richard E Grant is touring the country for a series of short films
Richard E Grant has teamed up with Tourism Ireland and Smooth Radio to showcase Ireland to UK holidaymakers.
The trio are working together on a series of short online films for Smooth Radio, the third largest radio brand in Britain.
Viewers will see the Withnail And I star and Hotel Secrets presenter immerse himself in Irish culture and several key visitor experiences, Tourism Ireland said.
The films will feature Belfast, the Causeway Coast, the Wild Atlantic Way, Dublin and Ireland’s Ancient East, in a campaign estimated to reach 5.5 million people.
The Dark Hedges aka The King's Road from you know what on this perfect cloudless morning. Giddy up! pic.twitter.com/jIQ4pOyn2q— Richard E. Grant (@RichardEGrant) April 20, 2016
Grant (@RichardEGrant) has already been tweeting from the road, praising the "sculptural splendour" of the new Giants' Causeway visitor centre, and the "profoundly moving" slipway from which Titanic was launched in Belfast.
One of the the best-known faces on British TV, the actor recently starred in Downton Abbey, and is reportedly set to feature in Game of Thrones Series 6.
Britain is the largest inbound tourist market for Ireland, with recent CSO figures indicating a 21pc growth between December and February 2016.
“Our newest promotion has been specifically designed to highlight holidays and short breaks in Ireland to our ‘culturally curious’ audience in Great Britain," said Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain.
"These are independent, active sightseers, who are typically looking to visit new places and expand their experience by exploring landscapes, history and culture."