ROG touches down for Irish tourism in Paris
It's all go for Ronan O'Gara, who followed his show-stealing TV appearances in Ireland this weekend with a visit to the Irish Embassy in Paris.
Fresh from the Late Late Show and Six Nations, the rugby legend joined Tourism Ireland and six Irish tourism companies for a business tourism promotion at the Embassy.
The ‘Meet in Ireland’ event was attended by about 100 members of Racing Métro’s Business Club, who could all potentially bring MICE (meetings, incentives, conferences and events) business to Ireland.
Business tourism is one of the highest yield sectors in tourism, with the average spend of business travellers being significantly higher than that of leisure tourists.
It's worth about €576 million each year to the economy, Tourism Ireland says.
After his star turn at the weekend - when he followed what was, by his own admission, "a very poor joke" about his wife on The Late Late Show with a spectacular choice of suit for his RTE Six Nations commentary, the former Ireland out-half was back on safer ground (and in safer attire) at the embassy.
With O’Gara’s post-ruby profile continuing to rise, Tourism Ireland says it was "delighted" to enlist his help in its highlighting the as a desirable location for meetings and conferences.
"One of our key messages was the ease of access from France to the island of Ireland – including expanded Aer Lingus services and the new Transavia flight from Paris-Orly to Dublin," said Monica MacLaverty, Tourism Ireland’s head of southern Europe.
"France is the third most important market for business tourism to Ireland."