'Rate My Flight' - Ryanair reveals its customer satisfaction ratings
'Always Getting Better'
Published 10/08/2016 | 13:01
89pc of Ryanair customers rate their overall flight experience as 'very good' or 'OK', according to data released by the airline.
Ryanair's data is gleaned from the new 'Rate My Flight' function in its app, and based on over 8,900 UK and Irish customer reviews during June and July.
Customers used the app to rate their flight, boarding, crew, onboard service and food and drink experiences from 'Very Good' to 'OK' and 'Poor'.
Just over half of respondents rated their overall trip as ‘Very Good', with similar ratings for boarding (49pc), crew friendliness (63pc), service onboard (53pc).
The highest 'Poor' rating was given to its boarding experience, with 14pc.
'Rate My Flight' is one of a raft of new initiatives launched by Ryanair as part of Year 3 of its 'Always Getting Better' campaign of customer service improvements.
'One-flick payments', a schools travel service, 'Ryanair Rooms' and streamlined baggage fee options were among other developments announced this year.
"Customers who want to rate their flight should download the Ryanair app, allow for push notifications, and will be sent the survey through the app upon landing,” said Robin Kiely, the airline's Head of Communications.