Friday 21 October 2016

'Netflix of air travel' brings all-you-can-fly service to Europe

Surf's up

Published 19/08/2016 | 01:00

Surf Air: 'Netflix of the skies'
Surf Air: 'Netflix of the skies'
Surf Air interior
A Surf Air Cessna. Photo: Surf Air
Surf Air interior

Ready to binge-fly? Surf Air, which offers unlimited air travel to members, is set to launch operations in Europe.

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Since it launched in California in 2013, the airline has been dubbed the 'Netflix of air travel' thanks to its all-you-can-fly model - offering members the facility to skip queues and travel flexibly on swanky executive jets.

Passengers pay a monthly fee of €3,200 for the privilege, however.

Surf Air will launch its European operations with flights between London Luton, Cannes, Geneva and Zurich on a daily basis from October onwards. 

Weekend flights to the likes of Ibiza will also be offered, with destinations like Dublin, Paris, Amsterdam and Barcelona set to be introduced in 2017, the airline says.

Surf Air interior
Surf Air interior

Private jet hire is widely available throughout Europe, but Surf Air's model disrupts the norm by allowing members 'Uber'-style unlimited air travel.

The booking process takes 30 seconds or less via its app, it says.

In the US, Surf Air has 3,000 members, and operates up to 90 daily flights from dedicated air terminals with valet parking and free Wi-Fi.

“The whole aim of Surf Air is to combine simplicity and convenience, giving business and leisure travellers across Europe a fresh, new way to fly that saves valuable time,” said Simon Talling-Smith, CEO of Surf Air in Europe.

In the US, members can arrive as late as 15 minutes before take-off - and they don't have to deal with baggage or flight cancellation fees either.

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