Friday 26 May 2017

Global Greening to drive €10 million worth of Paddy's Day publicity

Initiative is a "visual calling card"

Ashford Castle goes green for St Patrick's Day
Ashford Castle goes green for St Patrick's Day
Disneyland castle in Shanghai (China) joins Tourism Ireland’s Global Greening initiative.
The Equator Sign and Line in Uganda joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Will Boase (no repro fee)
Burj al Arab hotel, Dubai, joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick.
The iconic ‘Welcome to Fabulous Las Vegas’ sign joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Sam Morris / Las Vegas News Bureau
The Canton Tower in Guangzhou (China) joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The Great Wall of China joins Tourism Ireland’s Global Greening initiative once again this year, to celebrate the island of Ireland and St Patrick.
The Kelpies (horse head sculptures) in Scotland join Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Sandy Young
he Big Banana in Coffs Harbour, New South Wales (Australia), one of Australia’s famous ‘Big Things’, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
A delegation led by Minister Jan O'Sullivan TD, Minister for Education and Skills, at a previous greening of Rio's Christ the Redeemer statue in Brazil. Photo: Twitter/Consulate General of Ireland in Sao Paolo (@IrlSaoPaolo)
Eden Park in Auckland, New Zealand – which is synonymous with rugby and the All Blacks and is New Zealand’s largest and most iconic sports stadium – joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Frances Oliver
An Ethiopian Airlines Airbus in Addis Ababa (Ethiopia) joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
City Hall in San Francisco, illuminated in green as part of Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The National Carillon in Canberra (Australia) joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
Gateshead Millennium Bridge, Newcastle upon Tyne, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Scott Heppell/PA Wire
The Sacré-Cœur Basilica in Paris joins the Global Greening.
The Centennial Wheel at Navy Pier in Chicago, illuminated in green as part of Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
London – Selfridges in London joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic: Anthony Upton
City Hall in London joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick. Pic – Geoff Caddick
The Michael Fowler Centre in Wellington, New Zealand, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Neil Price
City hall in Seoul, South Korea, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Tom Coyner
The London Eye joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Gretel Ensignia/PA Wire
City Hall in Boston goes green
The Leaning Tower of Pisa joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
Selfies for St. Patrick's Day: Rome's Colosseum goes green as part of the Global Greening initiative for St. Patrick's Day.
Puerta de Alcalá in Madrid joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick. Pic – Diego Sinova
National Sanctuary of Cristo Rei (Christ the King statue) in Lisbon, Portugal, joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick.
EL ÁNGEL DE LA INDEPENDENCIA IN MEXICO JOINS TOURISM IRELANDS GLOBAL GREENING
The Prince’s Palace in Monaco joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Frederic Nebinger
Birmingham – Selfridges in Birmingham joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Adam Fradgley/Exposure
The Sky Tower in Auckland, New Zealand, joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick.
Windmill in Weert, the Netherlands, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Sjoerd van Hoof
The Trafford Centre in Manchester joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Jon Super
The Yas Viceroy hotel on Yas Island, Abu Dhabi, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The Tower of Hércules, a UNESCO World Heritage Site in Galicia (Spain), illuminated in green as part of Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The Town Hall in Sydney, Australia, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The Funkturm Berlin (radio tower) joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick. Pic – Stefan Wieland
Niagara Falls joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick. Pic – Jules Oille
The Prince’s Palace in Monaco joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Frederic Nebinger/Tourism Ireland.
Dallas – Reunion Tower in Dallas, Texas, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The Vasa Warship in Stockholm, Sweden, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The skiwelt in Söll (ski resort), in Austria, joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick.
The Trafford Centre in Manchester joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Anthony Devlin
Le Suquet (old town) in Cannes joins Tourism Ireland’s Global Greening, to celebrate the island of Ireland and St Patrick.
Nelson’s Column in Trafalgar Square, London, joins Tourism Ireland’s Global Greening. Photo: March 15, 2015
The Palace of Culture and Science in Warsaw joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The Cibeles Fountain and Palace in Madrid, the ‘spiritual home’ of Real Madrid where fans gather to celebrate their victories, illuminated in green as part of Tourism Ireland’s Global Greening 2014 - it goes green again this year.
The Allianz Arena, home to Bayern Munich, illuminated in green as part of Tourism Ireland’s Global Greening 2014.
The State Library of Victoria in Melbourne (Australia), joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick.
The Olympic Tower in the Olympic Park, Munich, illuminated in green as part of Tourism Ireland’s Global Greening last year.
The Piazza Mercurio in Massa (Italy), joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Matteo Dunchi
Reichsburg Cochem (Cochem Castle), in Germany, illuminated in green as part of Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Kevin Rühle
The Queensland Performing Arts Centre (QPAC) in Brisbane (Australia) joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Pic – Tourism Ireland
Reunion Tower in Dallas, Texas, joins Tourism Ireland’s Global Greening initiative, to celebrate the island of Ireland and St Patrick. Photo: Reunion Tower Operations Company
Pól Ó Conghaile

Pól Ó Conghaile

One World Trade Centre is among over 100 global landmarks going green on March 17, Tourism Ireland has announced.

New York's iconic skyscraper, at 1,776 feet the tallest building in the western hemisphere, is just one of the new additions for this year's Global Grenning.

City Hall in London, Plaça de Catalunya in Barcelona and the 'red' carpet in Cannes have all signed up to go green for the first time.

The Global Greening is a marketing initiative designed to throw a spotlight on Ireland as a holiday destination on a day when goodwill is in full flow.

Whether or not An Taoiseach presents the traditional bowl of shamrock to President Trump, the tourism industry will be celebrating.

Just €8,000 has been spent on the 2017 Global Greening to date, Independent.ie Travel has learned. But the publicity value could be worth more than €10 million to the island as a whole once St. Patrick's Day has played out.

One World Trade Center (right) will be among the global landmarks going green for St. Patrick's Day 2017, Tourism Ireland has announced.
One World Trade Center (right) will be among the global landmarks going green for St. Patrick's Day 2017, Tourism Ireland has announced.

That's according to Tourism Ireland's estimates - based on last year's programme, which ultimately saw some 240 global landmarks turn green.

Wherever green is worn...

First launched in 2010, the Global Greening has gone from strength to strength in its eight years, with regular inclusions like Dubai's Burj al Arab and the ‘Welcome’ sign in Las Vegas set to return to the (green) spotlight this year.

"From a tourism perspective, the true value of the Global Greening initiative is in the huge level of public interest and consequently media coverage that is generated about St Patrick’s Day and Ireland," said Tourism Minister, Shane Ross.

The Greening has also been described as a "visual calling card" for more than 70 million people around the world claiming links to Ireland.

It is heavily supported by the Irish embassy network and diaspora.

A delegation led by Minister Jan O'Sullivan TD, Minister for Education and Skills, at a previous greening of Rio's Christ the Redeemer statue in Brazil. Photo: Twitter/Consulate General of Ireland in Sao Paolo (@IrlSaoPaolo)
A delegation led by Minister Jan O'Sullivan TD, Minister for Education and Skills, at a previous greening of Rio's Christ the Redeemer statue in Brazil. Photo: Twitter/Consulate General of Ireland in Sao Paolo (@IrlSaoPaolo)

"The celebrations allow us to deepen existing friendships, to strengthen awareness of Ireland and our rich heritage and to forge new ties," added Minister of State for the Diaspora and International Development, Joe McHugh.

"The eagerness of cities and countries everywhere to take part underlines the strength of the deep connection that people all over the world feel to Ireland," commented Niall Gibbons, CEO of Tourism Ireland.

Independent.ie Travel will post photos of the Greening as they appear around St. Patrick's Day. Send yours to travel @ independent.ie.

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