Global Greening to drive €10 million worth of Paddy's Day publicity
Initiative is a "visual calling card"
One World Trade Centre is among over 100 global landmarks going green on March 17, Tourism Ireland has announced.
New York's iconic skyscraper, at 1,776 feet the tallest building in the western hemisphere, is just one of the new additions for this year's Global Grenning.
City Hall in London, Plaça de Catalunya in Barcelona and the 'red' carpet in Cannes have all signed up to go green for the first time.
The Global Greening is a marketing initiative designed to throw a spotlight on Ireland as a holiday destination on a day when goodwill is in full flow.
Whether or not An Taoiseach presents the traditional bowl of shamrock to President Trump, the tourism industry will be celebrating.
Just €8,000 has been spent on the 2017 Global Greening to date, Independent.ie Travel has learned. But the publicity value could be worth more than €10 million to the island as a whole once St. Patrick's Day has played out.
That's according to Tourism Ireland's estimates - based on last year's programme, which ultimately saw some 240 global landmarks turn green.
Wherever green is worn...
First launched in 2010, the Global Greening has gone from strength to strength in its eight years, with regular inclusions like Dubai's Burj al Arab and the ‘Welcome’ sign in Las Vegas set to return to the (green) spotlight this year.
"From a tourism perspective, the true value of the Global Greening initiative is in the huge level of public interest and consequently media coverage that is generated about St Patrick’s Day and Ireland," said Tourism Minister, Shane Ross.
The Greening has also been described as a "visual calling card" for more than 70 million people around the world claiming links to Ireland.
It is heavily supported by the Irish embassy network and diaspora.
"The celebrations allow us to deepen existing friendships, to strengthen awareness of Ireland and our rich heritage and to forge new ties," added Minister of State for the Diaspora and International Development, Joe McHugh.
"The eagerness of cities and countries everywhere to take part underlines the strength of the deep connection that people all over the world feel to Ireland," commented Niall Gibbons, CEO of Tourism Ireland.
Independent.ie Travel will post photos of the Greening as they appear around St. Patrick's Day. Send yours to travel @ independent.ie.