Sunday 23 July 2017

Forget selfies, Ryanair's new Instagram account wants your 'wingsies'

Say cheese!

Ryanair CEO Michael O'Leary
Ryanair CEO Michael O'Leary
BERGAMO, ITALY: Michael O' Leary, CEO of Ryanair poses for a photograph at the end of a press conference in Bergamo this January. Photo: Pier Marco Tacca/Getty Images
The terminal's eastern façade now stares down on the old arrival and departures building which is lying empty and idle. Ryanair's Michael O'Leary wanted to make it a hub for his budget carrier. But Cork Airport, or rather their Dublin Airport Authority (DAA) owners, chose to keep it moth-balled
Pól Ó Conghaile

Pól Ó Conghaile

Ryanair has spread its social media wings with a new Instagram account... and a 'Wingsie' competition for its followers.

The new account will offer "behind-the-scenes images of life inside Europe's biggest carrier," the airline said, as well as destination photos and the chance for customers to share their snaps.

As we publish, just three photos had been posted, but the account had 335 followers.

You can expect that figure to take-off in the coming days, however - as Ryanair is giving away €100 flight vouchers to five winners in a promotional competition.

Michael O'Leary, the airline's CEO, is famed for his photo antics - often striking an airplane pose with outstretched arms (see gallery above) - hence the 'Wingsie' gimmick.

Instagram is the latest social media move by Ryanair, which has accumulated almost 150,000 Twitter followers since launching that account over 18 months ago.

Further platforms will follow (it already has a YouTube and LinkedIn accounts), with Facebook the most obvious gap/opportunity in its evolving social media deck.

The social media expansion is part of its 'Always Getting Better' customer service improvement programme, which has seen a host of changes since it was introduced in 2013.

View the Ryanair Instagram account here.

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