Flight Club: Aer Lingus passengers will soon 'turn shopping into flights'
AerClub takes off
Published 18/11/2015 | 14:52
It's goodbye Gold Circle and hello AerClub, as Aer Lingus reboots its 28-year-old loyalty programme next spring.
The new programme, developed in partnership with Avios, will allow both the collection and redemption of points on all Aer Lingus (including short-haul) flights, as well as on partner airlines including BA and Iberia.
AerClub members will also be able to collect Avios reward points on non-air purchases from retail, hotel, car hire and other brands, the airline has announced.
"Members can turn their shopping into flights," it says.
Avios, a travel rewards and loyalty programme, is owned by International Airlines Group (IAG) - which acquired Aer Lingus for €1.36 billion this September.
Previously known as Air Miles, it operates the global Avios currency for the British Airways Executive Club and Iberia Plus frequent flyer programmes.
Avois has an estimated seven million members worldwide.
Aer Lingus's current loyalty programme - Gold Circle - dates from 1987, and the airline says member feedback and market research signalled that changes were needed.
Among these are the ability to earn and redeem points on all Aer Lingus flights, and to both earn and spend points with IAG airline partners.
Members can also spend Avios points on travel and leisure experiences.
While Gold Circle has three membership tiers, AerClub will have four - Green, Silver, Platinum and Concierge - each with its own set of benefits, such as priority check-in and boarding, lounge access, complimentary upgrades and bonus points.
The programme is the latest in a series of enhancements introduced by the airline, including a new business class service, airport lounges and a "smart" website.
Gold Circle Club members will continue to receive existing benefits while the transition to AerClub takes place, the airline said.
See aerlingus.com/aerclub for more details.