Monday 24 July 2017

Dark Hedges storm trees recast as Game of Thrones doors in tourism drive

Dark Hedges

With a new Game of Thrones door are Northern Ireland's Enterprise, Trade and Investment Minister Jonathan Bell; Niall Gibbons, CEO of Tourism Ireland; and John McGrillen, CEO of Tourism NI. Photo: William Cherry/Presseye (no repro fee)
With a new Game of Thrones door are Northern Ireland's Enterprise, Trade and Investment Minister Jonathan Bell; Niall Gibbons, CEO of Tourism Ireland; and John McGrillen, CEO of Tourism NI. Photo: William Cherry/Presseye (no repro fee)
A Game of Thrones-inspired door at The Cuan in Strangford, Co. Down. Photo: Tourism Ireland
The dark hedges in Co Antrim
A close-up of the carved door at The Cuan inn in Northern Ireland. Photo: Tourism Ireland
The Dark Hedges, Co Antrim with the new Game of Thrones doors (inset). Photos: Tourism Ireland
An animatronic raven perches atop of two signs pointing the way to Game of Thrones locations in Northern Ireland.
Pól Ó Conghaile

Pól Ó Conghaile

Trees uprooted by Storm Gertrude at Antrim's Dark Hedges have been recast as doors inspired by Game of Thrones.

The 10 doors, carved from two trees blown down this January, will hang in pubs and other venues near filming locations in Northern Ireland.

The dark hedges in Co Antrim
The dark hedges in Co Antrim

The 'intricately carved' doors (see gallery) depict moments inspired by Series 6 of the smash hit HBO series, much of which is filmed in the North.

The initiative is part of Tourism Ireland's latest campaign to promote the island, created in partnership with HBO and Tourism Northern Ireland.

The idea is for the doors to be unveiled each week as Series 6 unfolds, referencing key scenes and incorporating some of the iconic symbols of the show.

The first door – from episode one, which aired on April 25, is already installed in The Cuan guest inn in Strangford, Co. Down.

The Dark Hedges serve as the backdrop for the Kingsroad in Game of Thrones, and have become an iconic location for fans of the show.

"TV and film are recognised as strong influencers on travellers everywhere, and the stellar popularity of Game of Thrones is a fantastic opportunity for us to promote Northern Ireland," said Niall Gibbons, CEO of Tourism Ireland.

Some 20 GoT filming locations are accessible to the public in Northern Ireland, including Tollymore Forest Park in Co. Down and Ballintoy Harbour in Co. Antrim.

Another element of the campaign includes a limited edition Game of Thrones stamp for mail posted in Northern Ireland during the campaign.

A limited edition Game of Thrones stamp from Tourism Ireland’s new Game of Thrones campaign.
A limited edition Game of Thrones stamp from Tourism Ireland’s new Game of Thrones campaign.

Last year's promotional activities saw dragon eggs popping up for sale in Belfast, "true-to-scale" giants' footprints on Portstewart Strand, and animatronic, three-eyed ravens spotted across Northern Ireland.

Series 6 of Game of Thrones continues next week.

Online Editors

Promoted articles

Editors Choice

Also in Life