'Brad is single': Budget airline cashes in on Brangelina's split
Heartbreak and holidays
Published 26/09/2016 | 13:43
Norwegian Airlines is hoping to turn heartbreak into holiday bookings with a new tongue-in-cheek advertising campaign.
The adverts surfaced on Friday, just two days after Angelina Jolie announced she had filed for divorce from Brad Pitt – and have caused mirth and raised eyebrows in equal measure.
"Brad is single", says one advert (above) simply, before announcing that a one-way tricket to Los Angeles with the airline costs £169.
Another advert reads like a lonely hearts appeal (below): "Actor. LA. Newly single. Seeks likeminded partner with GSOH".
The campaign has spread like wildfire on social media, with users lauding Norwegian's creative marketing tactics.
One referenced Pitt's former marriage to Jennifer Aniston, calling for passengers named Jennifer to be given a 50pc discount on LA flights.
A Norwegian spokesperson said: “We have used a playful advert to simply highlight our flights to Los Angeles and to mirror the conversations that people throughout the UK are having about a high-profile media story.
"We are pleased that the vast majority of feedback has been positive and people have read the advert with the humour it was intended.”
Jolie announced her plans to divorce Pitt last Wednesday. The couple had spent 12 years together, and were married for two years.
A legal representative for the actress confirmed she filed papers to dissolve the marriage, claiming she had done so for the "health of the family".
The couple have have six children: Maddox, Pax, Zahara, Shiloh, and twins Knox and Vivienne.
It is estimated that they are worth £308 million (€355 million) and are understood to own a number of properties across the world including Chateau Miraval in the south of France, an estate in Hollywood and a home in Santa Barbara worth an estimated $5 million (£3.8 million/€4.4 million).