Sunday 1 March 2015

Pelé signs plane as World Cup gears for take-off...

The silly season for soccer endorsements is well and truly underway, as Brazilian legend lends his signature to several Emirates airplanes.

Published 11/06/2014 | 10:29

Emirates’ Global Ambassador Pelé signs the first Boeing 777-300ER before it flies to São Paolo ahead of the 2014 FIFA World Cup™.

Some soccer stars sign jerseys. But Pelé was never just some soccer star. As World Cup 2014 prepares for take-off, the Brazilian maestro is sending his signature sky-high.

Emirates today unveiled a Boeing 777-300ER featuring the unique signature of the three-time World Cup winner.

Pelé, who is a ‘Global Ambassador’ for the Dubai-based airline, has autographed two further 777s to be unveiled on the day of the opening match, and an A380 which will follow shortly afterwards.

It’s almost four decades since Pelé last kicked a ball professionally, but the star is in hot demand in this World Cup year. Lucrative deals with Emirates, Subway, Volkswagen and others earn him an estimated $15 million a year, according to

Earlier this year, Emirates unveiled a YouTube video (below) featuring a slightly cringeworthy encounter between Pelé and Christiano Ronaldo in an A380.

At the time of posting, the #AllTimeGreats commercial had over 6.65 million views.

Emirates, an official FIFA Worldwide Partner, is emblazoning FIFA World Cup designs and logos across 115 Boeing 777s from its fleet.

It expects to carry over 18,000 passengers on daily flights to Rio and Sao Paolo over the course of the World Cup, with 16 planes broadcasting live matches in-flight.

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