WATCH: Achill Island and Croagh Patrick as you've never seen them before
Mayo is making movies...
"This place won't call you to come," says Con Doherty. "It remains humble in all its beauty. It's a place to be discovered. Where I come to be alive."
Doherty, a Mayo-born triathlete bidding to qualify for the 2020 Tokyo Olympic, should know. He uses Mayo as his training grounds.
From the mutinous waters of Achill's Keem Bay to the stony slopes of Croagh Patrick, a new short film leaves one in no doubt as to the arduousness of his regime.
Nor the rugged beauty of the landscape in which he trains.
‘Transitions’ is the third tourism short to be released in recent weeks by Mayo.ie. In total, a series of five ‘Wild Mayo’ videos aims to raise visitor awareness of the county.
The productions, shot and edited by Glasgow-based creative agency Cut Media, are being released throughout 2017 on YouTube, Facebook and Twitter.
The first film featured kite-surfer Francois Colussi, with the second focusing on local GAA heroes Lee Keegan, Aidan O'Shea and Colm Boyle.
The latest instalment follows former world junior medallist Doherty as he narrates a sparse and poetic script - which he wrote himself.
“The funny thing is that I never really grasped how incredible a place Mayo is before I left home," the triathlete says, commenting on the film.
"It wasn’t until I began travelling the world with sport that I realised how unique Mayo is. I’ve been fortunate to have already seen more of the world than most do, but of all the places I’ve been to so far there’s nowhere that makes me feel so alive.”
"When you watch the video you feel inspired to get out and explore a county with so much to be discovered,” adds Padraig Judge of Mayo.ie.
302,000 overseas visitors came to Mayo in 2015, an increase of 16pc on 2014 according to Mayo County Council's tourism and diaspora initiative.
For more, see mayo.ie/visit or #WildMayo.