Monday 26 September 2016

Star Wars: New behind-the-scenes footage shows stars on Skelligs

The Fáílte Awakens

Published 15/04/2016 | 16:23

Tourism Ireland is continuing the launch of its Star Wars marketing campaign with a second behind-the-scenes film.

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The short film, commissioned from Lucasfilm, features Force Awakens director JJ Abrams and other cast and crew members discussing the Skelligs location.

Skellig Michael is “just indescribably beautiful,” says Mark Hamill, who can be seen cracking up with laughter amidst moody poses in the shoot.

"It literally looks like a rock that has come out of the sea," says Daisy Ridley, who plays Rey.“It was unbelievable.”

“It’s sort of a miracle this place," says JJ Abrams, who has previously said he "could not believe" he was allowed to shoot at the UNESCO World Heritage Site.

Tourism Ireland's Star Wars campaign, with a budget of €110,000, capitalises on the Irish locations seen in Episode VII: The Force Awakens.

Screengrab: Mark Hamill in Tourism Ireland's behind-the-scenes film from Star Wars: The Force Awakens.
Screengrab: Mark Hamill in Tourism Ireland's behind-the-scenes film from Star Wars: The Force Awakens.
Screengrab: Mark Hamill in Tourism Ireland's behind-the-scenes film from Star Wars: The Force Awakens.
Screengrab: The Millennium Falcon approaches Skellig Michael in a scene from Star Wars: The Force Awakens.

The fact that the next episode, Star Wars: Episode VIII, is also being shot on location along the Wild Atlantic Way, is another coup for Irish tourism.

Up to 35pc of tourists are impacted in their choice of destination by what they see on screen, according to Tourism Ireland - which has also developed extensive campaigns around the filming of Game of Thrones in Northern Ireland.

Other elements of the Star Wars campaign have included a special page on Tourism Ireland's website and a previous, behind-the-scenes film.

“Since its release, Star Wars: The Force Awakens has been breaking box office records everywhere and Tourism Ireland has been capitalising on this positive exposure, highlighting the Star Wars connection," said Niall Gibbons, its CEO.

“Ireland has become an important part of Star Wars history,” said Candice Campos, Vice President, Physical Production at Lucasfilm.

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