Saturday 3 December 2016

Dublin's northside 'changed the world' says new tourism trail

Dublin's DNA

Published 13/01/2016 | 10:20

Pictured at the launch of Dublin’s Northside Attractions (DNA) Alliance at the Old Jameson Distillery were (l to r) Damian Devaney (James Joyce), Allan Keating from Jameson and Jim Roche (Padraic Pearse). Photo: Leon Farrell / Photocall Ireland
Pictured at the launch of Dublin’s Northside Attractions (DNA) Alliance at the Old Jameson Distillery were (l to r) Damian Devaney (James Joyce), Allan Keating from Jameson and Jim Roche (Padraic Pearse). Photo: Leon Farrell / Photocall Ireland
National Botanic Gardens,Dublin. Photo: Deposit
Dublin Northside Attractions (DNA) Map
Glasnevin Cemetery & Museum, Dublin. Photo: Fáilte Ireland

A new tourism initiative hopes to draw visitors north of the Liffey, highlighting the cultural heritage of Dublin's northside.

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“North Dublin is a small area with a rich history that has changed the world, and the Dublin Northside Attractions (DNA) Alliance has been formed to celebrate and showcase this magnificent place," said its chairman, George McCullough.

DNA includes a website (dublindna.ie) and trail featuring 12 of the northside's top attractions, including the Old Jameson Distillery, Glasnevin Cemetery & Museum and Croke Park with its GAA Museum.

The trail also promises to reveal the people behind northside landmarks - "from the everyday working folk to the rebels, poets and pioneers".

Its members, which attract some 2.5m visitors a year, are:

  • Old Jameson Distillery
  • Glasnevin Cemetery
  • National Botanic Gardens
  • GAA Museum and Croke Park Stadium
  • Mountjoy Square Society
  • Guinness Storehouse
  • The James Joyce Center
  • The Hugh Lane Gallery
  • Dublin Tenement , 14 Henrietta Street
  • 1916 Rebellion Walking Tours
  • EPIC Ireland
  • GPO – Witness History

"The aim of this initiative is to bring these attractions together under one umbrella organisation so that they can have a greater impact as a cohesive unit than they would by working independently," said Minister for Transport, Tourism and Sport, Paschal Donohoe TD (himself a northsider), launching the trail.

Dublin Northside Attractions (DNA) Map
Dublin Northside Attractions (DNA) Map

2015 was a record year for Irish tourism, but many of the capital's most popular hotels, tour routes and attractions - including Trinity College and the Book of Kells, the National Gallery and St. Pat's Cathedral - are on the southside.

DNA encourages people to venture north by foot, bus, car or bike, and includes a new hop-on/hop-off route from Dublin City Sightseeing Tours.

The Guinness Storehouse, located south of the River Liffey at St. James's Gate, is included on the trail as a "connective hub" between north and south, a spokesperson for the Alliance told Independent.ie Travel.

It is Ireland's No.1 attraction, with almost 1.5 million visitors last year.

DNA is supported by Fáilte Ireland, which has allocated €13 million for the development and promotion of Dublin in 2016. New visitor experiences will help address challenges including Dublin's "tired brand image", it has said.

“This is a terrific initiative," said Stephen Cotter, General Manager of CIE Tours International. "It will enable us to incorporate more of the attractions in itineraries in the future.”

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