Best April Fools ever? Meet Royal Caribbean's Orbiter of the Galaxies
Cruising's final frontier
Royal Caribbean is to boldly go where no cruise company has ever gone before, with the world's first cruise spaceship.
Or is it?
You may need to check the date on this one.
Several travel industry publications have already reported the 2030 launch of 'Orbiter of the Galaxies', a "state-of-the-art spaceship", as actual news.
Even by the standards of its 2016 launches however (when it sets sails this May, Harmony of the Seas will be the world's largest cruise ship), it's difficult to see how the mega-cruise company could pull this one off.
The next Royal Caribbean adventure even comes with its own website (royalcaribbean.co.uk/orbiter-of-the-galaxies), complete with an interactive graphic inviting browsers to explore the ship's features.
Ripcord by iFly, the fastest internet in space and 270-degree, floor-to-ceiling glass walls are all promised on board a cruise ship "with a space-age twist".
There's a suspicious amount of weaponry on the Orbiter, however - perhaps Royal Caribbean is anticipating encounters with space pirates?
"Orbiter of the Galaxies will be the jewel of our groundbreaking fleet," says Stuart Leven, MD for Royal Caribbean UK & Ireland.
Food and drink menus are even being designed to suit space climates, he adds, with stage shows specially adapted for Zero G.
It's cruising Jim, but not as we know it.