Wednesday 18 October 2017

What food brands on TV are children most familiar with?

Below is a list of the top 20 food brands viewed by children aged four to 17 on Irish channels. Those in bold are likely to be banned from children's programmes under the new proposals.

Danone Actimel

Danone Activia

Kellogg's Special K

Kellogg's Rice Krispies

Avonmore Supermilk

Cow & Gate product range

Benecol range

Mars Snickers


Lyons Tea

Cow & Gate Growing Up Milk

Wrigley's Extra

Muller Corner yogurt

Nutricia Aptamil

Kellogg's Rice Krispies Squares

Kellogg's Coco Pops

Nestle Wholegrain Cereal

Batchelors Beans

Mars M&Ms

Mars Maltesers

Across all Irish television channels, adverts for food and drink are the most watched by Irish children. Of these food advertisements, ads for prepared and convenience foods, dairy food products (and substitutes), as well as confectionery are the most watched.

Most of the breakfast cereals listed above and all of the confectionery will fall into the "banned" ad category and won't be advertised during children's programmes if the BAI proposals go ahead. However, if your child watches daytime shows like Judge Judy (TV3), Home and Away (RTÉ 1), The Steve Wilkos Show (3e), they will still see ads for fast food, pizzas, cheese and so on under the new proposals.

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