Smart Consumer: So you want to buy Irish?
If you're interested in buying Irish food and non-food products but are bamboozled by all the symbols out there, a new website aims to make it easier for you.
www.thinkirish.ie is an online directory of Irish products. You can search a category for Irish-made products or do a search of your favourite brands to see if they make the list.
Alan Graham, director of the thinkirish.ie campaign, says it is different to other 'buy Irish' campaigns. "It's not a commercial tactic, it's about Irish consumers finding a voice and a platform to affect change, and raise awareness about how powerful consumer spending can be".