Smart Consumer: Bloomin' brilliant! Roses that won't cost the earth
What woman doesn't swoon on receiving red roses from her loved one? And on Valentine's Day the pressure is on!
But you don't have to break the bank, as there are great supermarket deals. Plus you could make your own bouquet.
"If you want to be resourceful, whether for reasons of finance, the environment or carbon footprint, I'd take to the countryside or the garden", exclaims Colour Green gardener Eugene Higgins.
"Make an impressive bouquet yourself from garden plants such as euonymus, viburnum, pieris, heather and dogwood. Add rosemary for a nice scent or buy some cheap tulips or carnations to put through it as well."
The Grand Prix roses are the most popular according to Higgins and he says that while a good florist will have a better variety and maybe presentation, he believes that the roses available in supermarkets are just as good and the value is "extraordinary".
That is just as well given that prices can be high. Interflora are advertising a bouquet of a dozen red roses, including greenery, hand tied and in a gift bag for €48, irishflorist.ie for €39 and madflowers.com for €60.
Whether purchased in a florist or a supermarket the bouquets, which include greenery or other flowers, will be dearest but there are other options.
You could go for a single stem, or a dozen shorter stem roses without the extras.