Monday 23 January 2017

Officially the best liqueur in the world

Published 07/04/2011 | 05:00

Coole Swan is a relatively new premium brand of Irish cream liqueur that shouts loudly about its Irishness.

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Launched in 2007 and made in Co Cavan, it's a blend of single malt Irish whiskey, Irish cream (supplied by Lakeland Dairies), Belgian chocolate and a little cocoa and bourbon vanilla.

Putting such a huge emphasis on its origins (the label carries the slogan "Made Only in Ireland") has done it no harm in the US, where it has focused most of its sales.

In 2009, it was voted the World's Best Liqueur at the World Spirit Competition in San Francisco -- the first Irish Cream Liqueur brand to win this award.

While the US market now represents 75% of its business, sales in the Republic of Ireland currently make up 10%, but Coffey says they are looking to build a stronger profile here.

To this end, it has secured a place on Tesco shelves, and is also stocked at Supervalu and the Carry Out off-licence group.

Irish Independent

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