Scrappage hangover looms
Published 07/08/2011 | 05:00
THE resurgence in new car sales stalled last month for the first time in 18 months, with registrations falling by 35 per cent on July 2010, according to statistics from the Society for the Irish Motor Industry. Despite the fall, the car market is up 10 per cent, with commercial vehicles up 11 per cent. Toyota is the top-selling brand with 13.1 per cent of the market, or 10,612 vehicles; followed by Volkswagen at 12.2 per cent (9,935); and Ford at 11.9 per cent (9,702).
However, Ford is the top-selling vehicle brand so far this year, with a share of 12.6 per cent. Its car sales were buoyed by the Ford Focus, which was again the bestselling car in the country. Renault's scrappage scheme saw them into fourth place with 9.9 per cent of the market and 9,040 units sold, of which 7,744 were cars. Nissan came in fifth place.
"These figures do point to something of a scrappage hangover," says Eddie Murphy, chairman and managing director, Ford Ireland.
"While the strong start to the year will see full-year sales come in ahead of last year, the market is bracing itself for a chilly few months ahead."
The scrappage scheme concluded at the end of June, having accounted for close to 15,000 sales this year.