Renault is biggest winner
IT WILL be interesting to see how the final month of the government scrappage scheme works out. The biggest winner so far, in terms of market share, has been Renault, which has massively increased its position.
Renault's passenger cars are on the podium for May, coming in at 10.9 per cent last month and year to date at 9.5 per cent market share.
As car sales increased by 10.4 per cent last month on the same period last year, Ford took number one position as the country's bestselling car brand, according to the Society for the Irish Motor Industry. Total sales in the month rose to 9,471 units versus 8,580 for May 2010. Ford, with 1,561 cars, or 16.5 per cent market share, was the most popular brand, ahead of VW (13.2 per cent) and Renault.
In addition, Ford's Focus range, with sales of 823 units, was the top-selling model in Ireland. Eddie Murphy, MD of Ford Ireland, said: "Our overall performance was helped by the strong sales of the all-new Ford Focus which, thanks to the low emissions of the 1.6l diesel model, qualifies for the scrappage scheme."
In the combined passenger and light commercial vehicle market, Renault is still performing well at No 4 ,with 9.9 per cent of the market, up on the same time last year. Renault's LCV range was at No 4 last month and commanding a 13.4 per cent share of the overall LCV market.
Eric Basset, Renault Ireland MD, said, "We're now in the last month of government scrappage, so we are encouraging people who are interested in availing of the initiative to make a move this month."