Mercedes ups ante in luxury car price war
Published 16/03/2011 | 10:40
The price war among the top luxury carmakers continues apace.
The heavily revised Mercedes C-Class range goes on sale here early next month -- and prices are much the same as the old one, even though equipment levels are up significantly. Inside, the cabin gets a major makeover -- Artico leather upholstery is standard -- with a greatly improved new fascia, while a pronounced V-shape grille gives the outside a more strident look.
LED indicators and front daytime running lights are now standard as well.
Here, the emphasis in terms of sales will be on three diesels: the 200 CDI, 220 CDI and 250 CDI, and one petrol -- the C180.
As you'd expect, the new engines are more frugal and emit less (an estimated 31pc), and the marque's BlueEfficiency package, which goes to great lengths to reduce weight, tyre rolling resistance etc, is standard.
The outcome is that the likes of the 200 CDI manual now has a CO2 rating of 138g/km. And that puts it in €156 road tax territory. Helping achieve that is a start/stop function (standard on manual and automatic versions) and a 7G-Tronic automatic transmission.
There's a lot of technology -- depending on which model and version you choose.
For example, there is a drowsiness detection system, there is adaptive headlight beam adjustment (this is excellent), park assist and speed control systems.
Price? It comes in at exactly the same as its predecessor. That means the entry level C180 BE (BlueEfficiency) petrol costs €35,055 ex-works with the C200 CDI SE BE at €36,350. There are three trim/equipment levels: Standard, Elegance and Avantgarde.