Lower prices to drive Mercedes coupe sales
Published 09/03/2011 | 09:18
Mercedes unveiled their new CLS 4dr coupe here this week – the start of a flood of new or revised models over the coming weeks and months.
The old CLS was such a popular motor – and boy did it impact in the good times – that this is starting with a fair wind on our back.
Except, of course, the economic environment. Despite that, they still expect to sell 70 to 100 this year.
And fairly substantial price reductions will help. There are two diesels, each with Blue EFFICIENCY technology that cuts fuel consumption, reduces emissions and road tax.
There is a 4cyl 250 CDI automatic which costs €65,750 exworks (around 23pc less than its equivalent predecessor). Road tax is just €156 a year thanks to emissions of 134g/km.
Then there is a 350 CDI with a V6 engine. Road tax here is €447 a year thanks to its 159g/km emissions. And it costs €71,700 (down from the €84,850 price tag of its 320 CDI predecessor).
The cabin is particularly well designed and comfortable though rear seat room is tight enough when occupied by a reasonably sized adult.
The coupe looks depend on it being low slung, and getting into the rear was one of the few criticisms of the old one. They haven’t made that marked an improvement – the law of physics applies.
But the style of this new arrival has shifted. The front is much more pronounced with the strong Mercedes emblem. This is something they say is evolving back to design cues from the 50s. Giving it a more aggressive look are the flared wheel arches and large air inlets.
You can have five colours and trim designs, and three choices of leather for your cabin.
There is a big range of techno stuff. For example LED technology now illuminates the main beam.
We had a brief run-out in it on Monday around beautiful Enniskerry. The thing I noticed most, apart from the nice comfortable seating, was how quiet it was on the road and under the bonnet.
The other models we’re getting here include the C-Class facelift and coupe (April), SLK (April) and the new B-Class and M-Class (late, late in the year).