Wednesday 18 October 2017

Ford gets into gear with warranty plan

Martin Brennan

Ford has declared war on Kia's high mileage and Hyundai's long-life warranties with a service-activated warranty scheme, which can last as long as the vehicle does.

To answer Kia's seven-year warranty and Hyundai's triple-package warranty which includes a 5-year unlimited mileage warranty, Ford is fighting back with a promise that each year you have your Ford car serviced to manufacturer's specifications by your local Ford dealer, you get an extra year's bumper-to-bumper warranty.

"This is a lifetime warranty," says Ford chairman and managing director Eddie Murphy. "This is a 'cradle to the grave' warranty for your car."

Also coming down the line is a four-year warranty with a road-assist and servicing package on all Mondeos which Ford says will save you €700 over the period.

Ford is fighting to stay at the top of the car sales chart alongside VW and Toyota.

Motoring page 31

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