Citroen bounces back Ford max out with new range
Published 03/02/2010 | 05:00
CITROEN has opened a new Irish subsidiary, Citroën Motors Ireland, months after effectively closing its previous Irish-based distributor.
The company says it will "springboard" a series of new models in the next month or two. It expects to expand sales and, unsurprisingly, say their key priorities include improving customer satisfaction.
The first new cars projected by the new regime are the C3 Picasso and the new C3.
Thierry Calewaert, the new managing director said: "Customers can be assured we are committed to improving customer service and enhancing the dealer network."
The Citroen brand has been buffeted here in recent years, despite having had innovative cars and a first-class sales and marketing team at its Irish headquarters.
Much of its more recent misery can be traced back to the imposed decision to knock €2,000 off the C4 small family car -- at launch which effectively undermined the residual value of the C4.
The distributor here had no real choice as the decision was made and implemented throughout Europe. At least having an Irish subsidiary will reassure the thousands of Citroen owners. But there is much work to be done to restore buyer confidence.
Ford max out with new range
FORD last night announced the line-up for the revised S-MAX and Galaxy models which go on sale in April. Among the key elements is a high-efficiency two litre EcoBoost petrol engine as well as a tweaked two litre TDCi diesel.
The S-MAX comes in three trim levels: Zetec. Titanium and Titanium S.
Zetec has 16ins alloys, air con, sports style front seats; electric windows and cruise control; Titanium adds 17ins alloys, automatic headlights and autowipers with rain sensor and the Titanium S adds 18ins, rear privacy glass; exterior styling kit; partial leather seats with red stitching and sports suspension.
The new Galaxy also comes with Zetec, Ghia and Titanium.
Zetec has 16ins alloys, front fogs, rear privacy glass; electric/ heated door mirrors, electric windows and air con; Ghia adds 17ins alloys, automatic lights, wipers and dipping rear view mirror; rear air con, Sony radio/CD with 11 speakers; and Titanium additionally has 17ins alloys and sports-style front seats.
No word on prices yet.