Getting in on the act: Anne is star of Dacia show
Published 16/07/2014 | 00:00
ACTRESS Anne Doyle is all smiles after buying a new car, writes Eddie Cunningham.
Not just any car, as such. It's a Dacia.
And her purchase coincides with the bargain-basement brand being here two years.
In that time it has sold 3,000 vehicles in the course of what has been an extremely difficult period in the economy.
Anne, from Rathfarnham, Dublin bought a Sandero Stepway (in Fire Red) and reckons she'll save a lot on road tax and fuel.
"My annual road tax is now a quarter of what I paid on my 2005 Ford Fiesta and I save an average of €20 a week on fuel costs."
The brand, owned by Renault, began two years ago (July 15, 2012) in the depths of recession.
Sales only began in January of last year.
The Duster family crossover started the ball rolling, followed by the Sandero supermini, Sandero Stepway and Logan estate.
There are now more than 2,000 Dusters (either 4x2 or 4x4) on the roads here (they even have a commercial version) and 900 people are driving a Sandero.
All the engines are in the low tax bands (A or B) and there is a standard three-year, 100,000km warranty. You can extend that to a five-year unlimited mileage warranty.
Over the 18 months, Renault Finance has loaned €17m to people to buy a new Dacia.
In percentage terms the brand now has 2.4pc of the passenger car market.
And they are claiming they are Ireland's fastest growing network with 26 dedicated dealerships.
Others might dispute that.
Let's see what the next two years bring.