What to do in a driverless car? The young will catch Pokemon, old will sleep: survey
Published 28/09/2016 | 02:30
Driverless cars are coming down the road any year now. So it is fair to assume that many of us will, in our lifetimes, buy an autonomous vehicle.
One obvious question arises when you don't have to devote as much time and attention to what's happening: what will we do when we have nothing to do in the car?
A new survey has asked that - and other questions - and come up with some interesting clues.
The research, funded by Varooma, provider of short-term finance to consumers, was carried out by NeoMam Studios, a Manchester visual content marketing agency which also analysed the data and created parallel illustrations.
The work was conducted using Google consumer surveys, and based on 1,591 responses of a representative sample.
It asked how people really see the world of driverless cars and sought to understand what they would do. It also asked how comfortable they would be using such cars as part of their lifestyle.
And it found that:
* People will still want to drive; 73pc would not give up driving in exchange for a driverless car.
* Many don't want to buy one either; 38pc said they were unlikely to buy a driverless vehicle - even if they were 'accessible' and priced similarly to regular vehicles.
* Younger people (18-24) would be most 'chilled' and would feel more comfortable doing something rather than watching the road.
* More 55 to 64-year-olds would consider purchasing a driverless car than 45 to 54-year-olds.
So what would people do? In a nutshell: the young would catch Pokemon and the old would sleep.
And the majority would enjoy a movie or read a book - that was the most frequent answer across all genders and age groups. But more women than men would keep their eyes on the road (22.3pc v 16.3pc).
Given that you don't have to be physically in one of those cars, people revealed the jobs they would let a car do.
Middle-aged men would send it to the carwash (most popular choice). Women would have it pick up a takeaway from a drive-through.
Only 4.2pc of all those who took part would send their children to school in a driverless car, while just 3.6pc would send cash to someone in one.
But, for some reason best known to themselves, 12.7pc of those aged 18-25 would send their granny to church in a driverless vehicle.
And then there is the next step - or is there? What lies beyond the driverless car? Flying cars? The concept has been mooted. And, believe it or not, the survey found most people would prefer a flying car to a driverless one. Makes you wonder doesn't it? The only exceptions were (sensible) women of 55 and over.They'd prefer the wheels-on-the-ground driverless versions thank you.