Sunday 23 April 2017

VW plot big 'offensive' but recent history won't go away

Herbert Diess
Herbert Diess
Eddie Cunningham

Eddie Cunningham

Volkwagon's passenger cars chief, Herbert Diess (pictured), was full of promise and enthusiasm about the future and the revolution that's coming for the company.

Perhaps understandably, he was less effusive about what has gone on in the recent past, appearing to kick for touch on questions about the release of data with the fixes for cars affected by the emissions scandal.

His 'handler' whisked him from us just as we were preparing to ask a few more questions on the issue. Apart from that, I would have liked to have heard more on plans for electric cars, and the obstacles he perceives.

In fairness, he had covered some of the ground in his speech outlining details of the revised Golf.

He emphasised how cars now have so much software, connectivity and usability - because people expect it.

He said the Golf update creates a momentum that will begin a spate of 10 new/revised models, including the Passat CC replacement, the Arteon (at Geneva), T-Roc small SUV, a new Polo (and GTI), up! GTI to name a few, and a new Touareg next year.

The new policy, he said, is to ensure Volkswagen is more competitive and efficient, while making the brand "more acceptable, more people oriented".

He added: "We are changing the whole organisation."

And he promised taking 'leadership' on electric cars by 2025.

Meantime, he is confident of growth this year as they begin the brand's biggest product offensive in its history. A history whose recent vintage still leaves many questions unanswered.

Indo Motoring

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