Monday 24 October 2016

Strong dollar puts focus on Mustang's price

Published 20/05/2015 | 02:30

Keen price: Ford's new Mustang
Keen price: Ford's new Mustang

Everyone is talking about the 'keen' price of Ford's new Mustang.

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It starts from €46,000 ex-works for the 2.3-litre EcoBoost version.

It is due here in October-November so it is a 2016 buyer's car.

The price is generally viewed as a seriously good one for the car you are getting.

But like everything else in life it may be too good to be true for too long.

How long will Ford be able to keep the American-built powerhouse at that price given the enormous strength of the dollar against the euro - and other currencies?

While Ford executives are not saying much on the topic at the moment, I think it is fair to say there is a tacit acceptance that prices will have to increase if the dollar maintains its strength.

When, or by how much, is not clear.

Those who have already ordered one will be feeling a little bit lucky on that basis.

See my  First Drive report on the first Mustang made for the European market.

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