'Sport' success sign of things to come as it racks up orders
Published 20/05/2015 | 02:30
SUCCESS brings its own problems. The level of demand for the new Land Rover Discovery Sport is such that there has been an 'imbalance' on the supply side.
I understand that May production was oversubscribed and dealers sold beyond their allocated numbers. May is also the final production month for the existing 2.2-litre diesel engine, a spokeswoman explained when contacted by Independent Motors this week.
The brand new 2-litre Ingenium diesel, made by Jaguar/Land Rover in England, moves centre stage from now on.
So some buyers who were expecting a car this month or early in June may have to wait a little while longer. And that means those who didn't, or don't, get their Sport this summer could get the 2-litre in the autumn, the spokeswoman confirmed.
The company has had experience of how demand can outstrip supply with the hugely-sucsessful Evoque. It has been running extra production shifts to keep up with demand.
The Discovery Sport - which comes as a five-seater but with the option of two more - has had a high-profile introduction to the market as much more than a replacement for the Freelander. The current Sport has 4WD but a 2WD version is due later in the year.