Insurance deals are the latest bid to woo buyers
Car insurance deals for those buying new motors are taking on fresh significance as premiums soar and brands gear up for 171 sales.
Volkswagen already have a free comprehensive cover plan for two of its smaller models.
And now Nissan has come up with a deal that offers two years' free insurance to those ordering a 171-reg by the end of 2016.
I don't need to remind you how rapidly rates have soared over the last three years (69.2pc). Insurance is a topic that resonates with many.
Of course there are conditions attached to the offers. In Nissan's case they apply to any of their passenger models ordered before December 31.
Buyers have to be 26-years-old at least, have a full driving licence, no more than three penalty points and a minimum three years' no-claims bonus.
Nissan's chief executive James McCarthy admits: "The cost of this offer does not come cheaply to Nissan and it certainly eats into our margins."
He called on the government and insurance industry to take action to respond to the high cost of insurance premiums.
In Volkswagen's case the single major condition is that customers have to finance their new car - either the city-car up! or the Polo supermini - through Volkswagen Bank.