Saturday 1 November 2014

How car makers are really becoming expert 'teasers'

Published 06/08/2014 | 02:30

Kia Sorento interior

CARMAKERS are becoming experts at teasing the life out of us.

Volvo have given us glimpses of nearly everything from the steering wheel to the stitching on the seats.

Now Kia are, for the second week in a row, drawing (no pun intended) our attention to its new Sorento SUV.

This time it is about what it claims will be a big step up in the quality of its interior (pictured).

There will be a wrap-around dashboard, soft-touch materials, a large infotainment screen - Kia's latest HMI (human-machine interface).

The Sorento will be shown in Korea later this month and in Paris in early October and should be here early next year.

Irish Independent

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