How a simple '€60 system' could reduce number of road accidents
The campaign to have a possible life-saver as standard - not as an option - on all new cars is gathering momentum.
Autonomous Emergency Braking (AEB) is, at its most basic, a crash avoidance system that detects when you are getting dangerously close to the car in front and alerts you to it and can intervene to brake hard if you don't take action.
The prestigious Thatcham Research body says the simplest form of AEB sensor, on the likes of the Volvo V40 and Mazda 3, could cost manufacturers as little as €60.
It says that more advanced radar and camera-based auto-braking systems (which can help avoid pedestrians and other road users) can cost up to €300.
While a substantial percentage (41pc in the UK) have some form of AEB 'available' only 17pc have it fitted as standard.
Thatcham quotes a recent survey conducted by itself and Direct Line Insurance Group in which 82pc of drivers said systems such as AEB should be fitted as standard and available for free.
In a statement the company said: "There is no longer any excuse for car makers to launch new cars without AEB as standard across the board. Where it is an 'extra', car manufacturers and dealerships, need to promote and explain the benefits of potentially lifesaving technology like AEB more effectively to consumers."