Driver fatigue is the 'silent killer' on our roads
Sleep has been described as the "silent killer" on our roads as one-in-five driver deaths are directly related to fatigue.
Ahead of the Bank Holiday weekend, the Gardaí and the Road Safety Authority (RSA) have rolled out the "Stop, Sip, Sleep" campaign, asking drivers to be aware of fatigue.
Sleep is a "contributory factor" in up to 20pc of driver deaths on our roads, according to the RSA. In the same study, 10pc of drivers admitted they had fallen asleep at the wheel.
"Sleep deprivation is a serious risk, which causes drivers to lose concentration, have micro sleeps of up to 10 seconds and during that time, a lot of things can happen," Moyagh Murdock, chief executive of the RSA, warned.
"That would be the equivalent of travelling 100m without being aware of what you are doing."
The "Stop, Sip, Sleep" advert will be broadcast tomorrow and is encouraging drivers who feel tired to stop in a safe area, have a caffeinated drink and a 15-20 minute sleep.
Since 2010, 12 people have been killed on Irish roads during the August Bank Holiday weekends.