Brands up the ante with big 172-reg deals
It is only mid-May but several major brands have already begun the drive to get you into a 172-reg car from July 1.
From zero per cent finance/PCP, to special allowances to extra equipment and packs, there's a huge spread of deals.
And it is certain that there will be lots, lots more in what is shaping up to be the most hotly-contested sales period since the twice-a-year registration system began.
The reason for such intensity is the short window of opportunity for brands - July and a couple of weeks of August at best - to hold or gain share in a less-than-scintillating market.
From your perspective, the hard part is to decide what is the best deal for you overall. It can be confusing because there is so much on offer out there.
All the more reason why you should make sure you take your time and compare like with like as far as possible by shopping around extensively.
Don't be afraid to ask as many questions as you like.
This is a really good time to thoroughly check out what is on offer because salespeople are not as busy selling new cars for this month and next.
Above all, make sure you can afford whatever deal is on offer.