Saturday 10 December 2016

'Beware of texting pedestrians': Ireland's road signs could be getting a modern revamp

Published 14/09/2016 | 02:30

As technology drives change in activity and behaviour on our roads and footpaths, maybe it's time to start thinking about how our signs should reflect the evolution.

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Here are a few original ideas from an initiative by a major insurance analyst/adviser and a visual marketing company.

Beware of texting pedestrians
Beware of texting pedestrians
Caution: road rage 8am-10am

They felt you might like to see what they had come up with (there are several scenarios, I've just picked a handful) - after an article in Independent Motors helped "get them thinking".

It was a piece about how too many signs are cluttering our vision or are not informative enough or assume local knowledge. I accept it was a bit of a whinge on my part, but it was really a culmination of comment and contact from readers.

Highly distracted drivers
Highly distracted drivers

It obviously struck a chord because there was quite a response from lots of people. And now we have these illustrations.

The company who commissioned the work is Auto Insurance Center. It is a US industry-driven news and information site that provides analysis and comparative pricing for those in the market for car insurance.

Jogging peak times
Jogging peak times

They came up with the idea of showing how signs might capture and reflect the way road usage is going, especially with the advance of driverless cars and the interplay between mobile and auto technology.

They commissioned the images from NeoMam Studios, a visual content marketing agency based in Manchester. And hey presto, here are the results.

No drivers in vehicles
No drivers in vehicles
Take deep breath - stay cool

Let me know what you think about these ideas and about signposting in general throughout the country.

Me? I still think we have a lot of work to do.

ecunningham@independent.ie

Indo Motoring

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