Battle for buyers as major marque ups the ante with 7-year warranty
Trend towards longer 'backing' for vehicles picks up pace as Ford deal covers all their passenger cars but - not vans
The trend towards longer warranties has taken a significant step forward with one of the country's biggest-selling marques bringing in a seven-year backing for all its cars.
The warranty move by Ford, made without much fanfare, is aimed at bolstering sales in what are expected to be acutely competitive years ahead.
The impact of the announcement was somewhat overshadowed by a spate of offers and new 171 deals the company has rolled out for the start of 2017.
However, it has been established that the warranty applies to all passenger cars - but does not stretch to commercials.
A spokesman told Independent Motors that the warranty is a Ford Ireland 'initiative' and is being completely underwritten by the brand.
The other marque on the market in Ireland with a seven-year warranty is KIA.
Mitsubishi have an eight-year/150,000km scheme across its 24-dealer Irish network on all passenger vehicles - five years/150,000km on all commercials.
A number of marques now have five-year warranties to help underpin confidence in their models.
The details of the Ford warranty is that it is for seven years and up to 100,000km - whichever comes first. It remains with the vehicle so subsequent owners will benefit from what is left of the seven-year cover.
The deal works on the basis that the cars are on full warranty for the first two years - with some exclusions for the following five.
The cars don't necessarily have to be serviced by a Ford dealer to maintain their warranty entitlements either. But all parts and fluids have to be 'genuine Ford items' and the service/maintenance works must be carried out in line with the brand's specifications.
The warranty covers: engine, transmission, catalytic converter, front and rear axles, steering, braking system (but not pads and discs), air con, heating, audio systems (if factory-fitted), airbags, electric system (including engine control, central locking, ABS, electrically adjusted seats, all components for the electronic safety and convenience system that are factory-fitted).
According to Ford, items not covered include all wear-and-tear parts (fluids, and labour in connection with the wear/tear parts), damage where cars have been neglected, modified or used for racing/rallying, paint repairs and bodywork, repairs to glass, upholstery, interior trim, diagnostic and maintenance work.
It is understood that the warranty deal will run for the "foreseeable future".