Audi sales up by more than a fifth
Published 07/08/2011 | 05:00
Audi's sales in Ireland were up 22.4 per cent in the first six months of 2011 which mirrors the marque's success worldwide with €21.5bn in revenue for the first six months -- around 23 percent up the same period last year.
The Audi Group has achieved a new record with 652,970 deliveries (554,864 in 2010) of Audi automobiles worldwide in the first six months of the current fiscal year against 554,864 last year.
Andrew Doyle, director of Audi Ireland said: "Despite the instability which has affected consumer confidence, we continue to surge ahead and grow the business in Ireland, due to the right mix of industry benchmark quality matched with the right value proposition."
Audi is confident that the company will continue to build on this success with extensive plans to further increase the model line-up; for example, the all-new Audi Q3 SUV with prices starting from €34,650 on the road will be in Ireland in late October. The rollout of new generation Audi 'terminal' showrooms has also begun.
Internationally the new Audi A1 proved to be particularly successful; more than 63,000 vehicles had been delivered to customers by June. The Audi brand also booked strong growth in the C and D segments.