Friday 30 September 2016

Welcome to Bloom - the window into what is best in this country

Aidan Cotter

Published 24/05/2015 | 02:30

Bord Bia's Aidan Cotter
Bord Bia's Aidan Cotter

Every garden has a story to tell - of people and families who have brought their tastes and attention to it, often over generations.

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When Bord Bia established Bloom in 2007 we recognised the timing was right to take the story of the Irish garden to a new place: a place where the most talented of our gardeners could design spaces that inspired others; where our hardworking horticulture industry could showcase its exceptional offerings; and where those who love gardening could meet, mingle and take pleasure in the riches around them.

Since then, of course, Bloom has become a story of its own, last year drawing over 106,000 visitors from all corners of Ireland to our fabulous event in the Phoenix Park, Dublin.

In 2015, over the five days of the June bank holiday weekend, Bloom will once again be a place of pilgrimage for Ireland's standing army of gardeners.

Twenty-five inspired gardens will showcase some of our most talented garden designers - often working in support of organisations who have powerful messages to share around social and cultural issues, while the floral and nursery pavilion will see the very best of Ireland's world-class plant nurseries brought together under one roof.

Just as gardens change and develop over time, so Bloom has too, and it is now an important focus for Ireland's artisan food producers, chefs and crafts people. The Food Village at Bloom brings together the widest selection of Irish artisan produce while Ireland's thriving handcrafted beer and spirit makers are at the centre of the bustling Bloom Inn.

Exciting new developments this year include 'Banter at Bloom', a focal point for conversations that will entertain and inform on pertinent issues in food, sustainability and agriculture.

Through this preview, I hope you will gain a sense of the sheer scale of Bloom 2015 and the extent to which this family event truly has something for everyone. Nothing beats the experience of being there and we look forward to your presence this year, whether it's a first visit or one of many.

I am hugely proud of the role Bord Bia has played in developing and creating this unique event over the last nine years. As a showcase of all that is best in our horticulture, food and drink, and craft traditions, it is also an unrivalled window into what is best in our country.

Aidan Cotter is CEO of Bord Bia

Irish Independent

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