Stunning luxury apartments with pool, gym and 24-hour concierge to arrive on the market in May
The building will be known as The Matic, a reference to John Dunlop, the inventor of the pneumatic tyre who lived in Belfast in the late 19th century.
The 75-apartment, 12-storey development proposed by Village Homes NI will be between Chichester Street and Gloucester Street in Belfast.
The two towers making up the building will be joined by a central private residents' garden.
The one to three-bedroom apartments will go on sale on May 26 with prices starting from £134,950 (€172,990).
The penthouses will cost up to £300,000 each, according to estate agent Simon Brien.
The Matic is the first of four city centre residential schemes planned by Village Homes NI.
Together, the £35m projects will provide more than 275 new homes and create around 200 jobs, the company said.
The other schemes will be located at Queen's Square, the former Nambarrie building at the corner of Victoria Street and Waring Street, and Montgomery Street.
Alan Fraser of Village Homes NI Ltd said: "The Matic is situated in a prime location in the heart of Belfast with Michelin star restaurants nearby, the city's shops a short walking distance and the buzzing Cathedral Quarter less than five minutes away.
"Residents can enjoy all the conveniences of living, working and socialising in the city without the need for a car or transport."
He added: "We're very proud to be bringing an apartment scheme of this standard to Belfast.
"The Matic is on a par with some of the finest city residential schemes in Europe. The design is both modern and classic, with natural stone brick and glazing giving an ultra-contemporary look and feel."
Mr Brien added: "Confidence across the housing market is growing and Belfast is increasingly becoming one of the most attractive and vibrant cities in the UK to live and work.
"Along with recent accolades such as being named the best UK city at the Guardian and Observer Travel Awards, combined with the trend of urban living continuing, the timing of the launch of The Matic could not be better.
"We anticipate exceptional demand from both private individuals looking for a prestigious city residence not previously available in Northern Ireland, as well as investors."